TED LAPIDUS
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What I’ve done:
Concept and creation of the new website UX & UI - www.ted-lapidus.com
In house, Ted Lapidus Company.
Art Direction and Design by Zoe B. & developper Benoit J.
Ted Lapidus Edmond «Ted» Lapidus was a French fashion designer. Lapidus was considered the creator and pioneer of the unisex fashion look and is credited with introducing a military and safari look into haute couture. Lapidus proved influential outside France, too, and was the first designer to persuade Twiggy to wear a suit and tie rather than a mini-skirt. John Lennon was another admirer and in 1969 he asked Lapidus to design a white leather bag to house a set of fourteen erotic lithographs he had made.
Objectives:
1/ Give Ted Lapidus back his marks of nobility. Highlighting the house ( history, know-how, timelessness of the brand)
2/ Develop the concept of creation, workshop (Reflection process)
3/ Enhance the value of the Collections
www.ted-lapidus.com
“Visit the website”
