PETIT MEUNIER
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What I’ve done:
New Branding + Brand Universe + Packaging + Art Direction of photography + Guideline + Advertising Campaign...
Direct Petit Meunier - La Compagnie Dumas company.
The Challenge:
Petit Meunier is a French consumer brand of La Compagnie Dumas. Petit Meunier aims to create quality pillows for all. This brand combines comfort and aesthetics in two ranges of pillows: Natural and Synthetic. In each of these ranges, we have designated 3 distinct comfort levels: supple, mellow, and firm.
New Branding & Brand Universe
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Guideline
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France's Tour event
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Creation of tour Event.
ADVERTISING
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Concept and design for Petit Meunier’s first ever advertising campaign – print and digital
* TRANSLATION:
RED: Dear Nightmares, do not approach or you could leave feathers.
(French idiom: Nightmares will lose here)
TURQUOISE: Dear Tortoise, with me no crooked neck.
(French idiom: no dirty tricks)
NAVY: Dear Allergies, take out your tissues the party is over!
BLUE: Dear Sleepless Night, unfortunately for you he chose me.
* TRANSLATION:
PALE RED: Dear Sleepwalker, I will make you stay here.
ORANGE: Dear Sleepless Night, unfortunately for you he chose me.
RED: Dear Nightmares, do not approach or you could leave feathers.
(French idiom: Nightmares will lose here)